It’s no secret: Consumer goods business plus technology decisions create success. But while many companies are just now determining how to survive the economic tsunami, the best are taking advantage of the trends and already positioning for the upturn.

"[Social media, digital marketing] really is such an incredible way to connect with consumers and really have much deeper ongoing relationships with them. Our media strategy is pretty simple: Follow the consumer. And the consumer is becoming more and more engaged in the digital world."

– Marc Pritchard, Global Marketing Officer, P&G

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